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Brand and Identity Design
When it comes to designing corporate identities we like to take a different approach. (duhh). But by different, we mean something other than melding together the first letter or the initials of the company's name and creating some kind of a recognizable icon or graphic. Years ago we had to take into account the printing of a logo in black in white, small and big, as well as color. Today this is really not considered, since full color printing costs have come down dramatically. Printing quality has also gotten better, making it easy for us to develop complex logos and icons that contain graphics, shading and multiple colors.
Our goldfish is not just a mascot. It's our logo! The goldfish symbolizes a simple business, but one that functions on a personal level. Goldfish are meant for individuals. If we were a multi-million dollar company, we'd use a barracuda! (we've already chosen the barracuda image) As a bonus, and most importantly, the goldfish's bright orange color is unmistakable and easily remembered.
We usually start out with about 3 - 6 well thought-out and carefully crafted logo options and give our clients an unlimited number of revisions to logo concepts.
Panther Real Estate
New Real Estate Firm
July 2010
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Campaign Logo
Re-Elect Sheriff
April 2010
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Greg Marzouka
Personal Identity
April 2010
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200 Club of Passaic County
Corporate Identity
September 2009
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Jay Zieger for Sheriff
Campaign Logo
December 2009
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nGage Behavior
Corporate Identity
October, 2009
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Atlantis Tents
Corporate Identity
August 2009
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Passaic County Board of Realtors
Corporate Identity
January 2009
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Fire Safe Shield
Corporate Logo
December 2009
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Anthony Nero
NYC DJ
January 2010
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PJS Partners
Corporate Identity
November 2009
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Advanced Reef Management
Corporate Logo
September 2008
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Carozza Strength Training
Corporate Identity
September 2009
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EM Ultrasound Education
Corporate Logo
July 2009
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The Bill Clark Foundation
Corporate Identity
September 2009
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Double Scoop
Corporate Identity
September 2009
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